/ Enthusiast

Insurance

Enthusiast Motor Insurance is a brand owned by Assetinsure that covers all types of cars - from brand new to vintage, including show cars, investments, modified and private/grey imports.

/ The Opportunity

Enthusiast Motor Insurance originally launched nine years ago as a B2B service via brokers, but they wanted to expand their offering and sell directly to consumers.

In order to achieve this, they wanted to build an online presence for their brand, with the end goal of converting customers to obtain a quote or ideally purchase a policy.

/ The Approach…

DIJGTAL spearheaded the direct-to-consumer campaign, isolating an aggressive approach for online quoting and policy conversions. Our strategy was focused around search engine and social media campaigns, with a supported social media content program for national brand activation and awareness.

We complete a variety of regular activities on a weekly basis, ranging from content creation to lead nurturing and customer acquisition.

/ Outcome

Enthusiast Motor Insurance has achieved phenomenal growth month-on-month, stamping its authority in the enthusiast motor insurance market. Through DIJGTAL’s activation, we’ve increased the company’s online quotes and policy conversions consistently, with a focus on lowering customer conversion costs. Our strong content and social program supports the acquisition campaign to ensure results and targets are constantly met.