Hare & Forbes Machinery House Logo

Marketing Campaign Strategy

/ Hare & Forbes Machinery House


Hare & Forbes Machinery House is an Australian-owned family business that’s been supplying new and used workshop and engineering equipment since 1930.

/ The Opportunity

Hare & Forbes Machinery House wanted to maintain and increase return on investment (ROI) for their Australian website and retail store. They engaged DIJGTAL to develop a supported social media content program for national brand activation and awareness, to drive enquiries and traffic to both the online shop as well as physical retail stores, whilst fostering and educating a wider online community.

/ Approach

We developed and maintained a multi-channel online content and acquisition program to engage with the audience, and increase return on investment (ROI) across all search engine and social media channels for the machineryhouse.com.au website.

The daily program DIJGTAL created for Hare & Forbes Machinery House includes such activities as producing content for their blog and social media channels, photography and videography, strategic advertising campaigns, and SEO.

/ Outcome

Hare & Forbes Machinery House has achieved outstanding growth during the life of their partnership with DIJGTAL. Through our activation, we’ve increased the company’s online and in-store sales with a strong ROI, while consistently lowering customer conversion costs. Our comprehensive content program across creative, video and blog supports the entire acquisition campaign to ensure targets are always met and usually exceeded whilst creating enjoyment and entertainment around the machinery industry.