DIJGTAL developed an end-to-end product redesign strategy to help uncover existing user pain points, along with identifying and validating new opportunities to enhance the overall mobile experience.
Typically the 13SICK service is used during periods of panic, anxiousness or concern for others. Due to this, it was imperative that our research strategy helped capture the wide range of emotional states that people experience whilst using the app.
We used this line of thinking to guide our design direction, and then complimented this with robust usability testing to ensure that the end product design and app build functioned as expected and as needed.
Overall the product achieved the business and user requirements and successfully elevated the brand in the marketplace, especially via word of mouth after usage.