We conducted workshops with representatives from the core usage groups of Operations, Sales, Finance and IT. In these workshops, we mapped out all the tasks that these users complete as a part of their role in the company, and how Cinvendo fits into those workflows. We also identified pain points, opportunities, and things that are already working well.
After the workshops, we observed team members from each role to get first-hand insight into the issues they had identified.
Synthesising all this information, we produced a current state service map to articulate the way things currently are, and a future state service map to express how we imagine how Val Morgan would operate with the revised system. Some high level concept designs accompanied the latter to help make our ideas more tangible.
Our future state service map improved the process by 25% on each advertising campaign, which will save Val Morgan 2,367 hours per year. We will be designing and developing the full platform with Val Morgan over the next year.