We designed, developed and managed the national activation for YOUniverse, with the objective of national industry brand awareness. In order to achieve this, we ran search engine and social media campaigns, with a supported social media and PR content program to build their online presence and attract new business leads.
Some of our activities included landing page design and optimisation, email campaign design and automation, SEO, lead nurturing and paid customer acquisition.
Our branded activation augmented YOUniverse’s new positioning with a strong online presence across all social channels, making human resources exciting in the process. We developed a customer funnel and activated an automation campaign to nurture all leads through a mix of search engines, social media and email.